First, there is no virus or malware in the software.
The reason some antivirus programs flag new software is because it is unknown to the community. Some of the main av software providers (like Norton) have a reputation system in place. If a new software is released which has not been rated by the community and is an executable file (which AW Auto-Mate is) then they flag and block the new software as a precaution.
Now, AW Auto-Mate is a brand new Windows executable software designed to interact with your PC to automate your common Aweber tasks. There is no malicious code in it and definitely NO VIRUSES.
I am a reputable seller and would not do anything so stupid as to release malicious software to the community. That would be business suicide.
I have run malware checks on my own PC and also through virustotal.com. Here are the results: https://www.virustotal.com/en/file/0b35113fda22f2e0c517ac8153ff76b8bb769f1871fb384df5f921a311924339/analysis/1388068134/
You can safely create an exception in your antivirus or firewall to allow AW Auto-Mate to run. It also requires access to the internet on the initial install to download required support files.